How she got started: Sechter had worked in marketing for 15 years and still owns a marketing firm, Kansas City-based Sheridan Sechter & Associates.

“About four or five years ago, I started to feel that I wanted to do work that was a little more fulfilling,” she said. “I started to contemplate things that I had the experience and ability to do and that also might serve other people. Something I know about is the needs of women in business.”

Sechter established the business in August 2003 and launched the first edition of the magazine in January 2004. Readers responded favorably, so she published two more editions that year, and starting the next year, she moved to a bimonthly publishing schedule. The magazine also publishes an annual women in business directory in February.

Business philosophy: “Our publishing business really is about connecting, promoting, supporting and encouraging local women in business,” Sechter said. “For me, it’s service first. We also support nonprofits and charities who support women and children in the area. I feel like when I can help other people, it comes back. That’s not the reason I do it, but it happens that way.”

Distinguishing characteristic: Sechter’s genuine personality comes through clearly, said Marty Stanley, president of Kansas City-based Dynamic Dialog Inc. They met when Sechter contacted Stanley and asked her to write for the magazine. “She’s very authentic, caring,” Stanley said. “She has a huge interest in making a difference for professional women.”

Mentors: JoAnne Gabbert, founder and CEO of Adams Gabbert & Associates.

“She’s helped me quite a bit, sometimes just on the support and encouragement piece,” Sechter said. “And my husband, Emil. He’s a banker. He’s seen people try a lot of things, and sometimes they fail. He coaches me and encourages me.”

Source of inspiration: “All the fabulous businesswomen in the city,” she said. “My greatest joy around doing this magazine is doing the interviews and cover stories. I’ve learned something from every single one of those women.”

Greatest aspiration: To take the flourish! magazine model into other communities throughout the country.